Club 21 Continues The Creative Momentum Of “DETAIL MATTERS: Club 21’s Visionary Unveiled” Celebrating The Craft Of Fashion And Film, Honoring Details That Define Style
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Following the anticipated press preview event “DETAIL MATTERS: Club21’s Visionary Unveiled,” held on October 9th at Vertier, Ratchadamri, Bangkok, Club 21 Thailand successfully hosted the media preview event and continues to sustain the excitement and deepen audience engagement. The event not only marked a milestone in the company’s creative communications but also sparked meaningful conversations around the importance of details that shape the unique and distinctive style of fashion.
The event showcased the launch of Club 21 Thailand’s first campaign, “Salute the Detail,” where attention to detail takes center stage with the identity of ‘There are people and people of Club 21’ that is unveiled. Sopavadee Bejrajati, Marketing Director of Club 21 (Thailand) Co., Ltd., led the discussion alongside fashion expert Ston Tantraporn, BBDO Bangkok’s Chief Creative Officer Thasorn Boonyanate, and award-winning filmmaker Wuthisak Anarnkaporn. In addition, Club 21 had the honor of welcoming esteemed actors Tor Thanapob Leeratanakajorn and Donut Manatsanun Panlertwongsakul, long-time companioins of Club 21, to participate in this special event. Together, they took guests through the journey of inspiration and how the campaign was crafted, focusing on the importance of detail as the foundation of creativity and identity in fashion.
“This marks a bold new chapter for Club 21, as we venture into mass communication for the very first time in Thailand. It’s a strategic move to broaden our customer base, reaching new audiences we’ve never engaged with before, while still maintaining a strong connection with our loyal clientele. The key to this campaign is that it reflects the true essence and identity of Club 21curating together leading brands that each stand out in their unique and intricate details, catering to every style and personality.” said Sopavadee, explaining why this campaign marks a key milestone in the brand’s creative evolution.
This session was followed by an inspirational conversation with Thasorn Boonyanate who is behind the campaign. His vision gave birth to the idea that details are not just an afterthought in fashion, however, they are the foundation. The Chief Creative Officer elaborated on the fun “This campaign is one of the most exciting projects I’ve ever worked on. It celebrates the beauty in detail by transforming the smallest elements into something truly captivating.”
As the event journey continued, it was time for the exclusive screening of three versions of the campaign’s advertising films, directed by Wuthisak Anarnkaporn, a distinguished filmmaker and Cannes Lions Gold, Silver, and Bronze award-winner in the film categories. He then shared his vision behind the campaign through an amazing storytelling “We can’t make you a better person, but we can certainly make you look better” He remarked, reflecting the sharp and thought-provoking essence of the campaign.
The event DETAIL MATTERS: Club21’s Vision Unveiled made a significant impact and sparked excitement among the media, giving them a first glimpse of the upcoming film campaign before its official release on October 9th. The event emphasized the importance of the intricate details that define fashion. The campaign film will be available to the public through digital platforms, along with behind-the-scenes content, offering a deeper understanding of the brand’s values and identity.
#Club21Thailand #SaluteTheDetail #PeopleOfClub21
#IfYoureObsessedWithDetail #WelcomeToClub21
